Why Franchise Customer Experience Certification?

It’s been said that in building great brands, experience is everything.

That's why research like Salesforce's State of the Connected Customer report shows that that 91% of business buyers and 86% of consumers said the experience a company provides is as important as its products and services.

Today, advances in AI, real-time customer feedback and the growing expectation for personalized experiences. are creating a CX revolution with an impact on every aspect of business.

Winning franchise brands are evolving to proactive experience management and putting consumer and franchisee experience at the heart of their growth strategies.

How it Works

We’ve developed the model for assessing 32 franchise brand customer experience processes, each with a weighted point value based on it's impact on franchisee profitability.

We work with brand leaders to review, resource and recognize excellence in consumer and franchise experience that drives growth.

Find out more

Benefit from Experience

Getting the review, resources and recognition for consumer and franchisee experience helps brands grow in 5 powerful ways.

1. HIGHER FRANCHISEE PROFITABILITY

Leverage data and best practices for improving brand, franchisee and consumer financial outcomes – the win/win/win of superior CX

2. FASTER UNIT GROWTH

Validation of differentiated and superior experience for franchisees and consumers. Opportunity to promote in Consumer and FranDev marketing - and drive expansion with existing franchisees

3. TOOLS FOR BETTER TRAINING

Get exclusive access to the Franchise Customer Experience Resource Center with 100+ ideas, case studies, benchmarking and tools to prioritize training and operations coaching

4. CATEGORY LEADERSHIP

Quantify and designate the brand’s commitment to superior consumer and franchisee outcomes

5. SUPPORT FRANCHISING

Promotes positive franchising to regulators, the media and others, while creating learning content that raises the game across franchising

Why Franchise Customer Experience Certification?

How it Works

Benefit from Experience

1. HIGHER FRANCHISEE PROFITABILITY

2. FASTER UNIT GROWTH

3. TOOLS FOR BETTER TRAINING

4. CATEGORY LEADERSHIP

5. SUPPORT FRANCHISING

Let's Experience Together

Testimonials from Leaders of Franchise CX Certified Brands

Why Franchise Customer Experience Certification?

How it Works

Benefit from Experience

1. HIGHER FRANCHISEE PROFITABILITY

2. FASTER UNIT GROWTH

3. TOOLS FOR BETTER TRAINING

4. CATEGORY LEADERSHIP

5. SUPPORT FRANCHISING

Let's Experience Together

Testimonials from Leaders of Franchise CX Certified Brands

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